strategic communication.
Conveying meaning and bringing the reader on a journey - making them curious and want to learn more. From brand positioning to newsletters, bids to architectural writing, I translate ideas into language that lands. Creative direction combines with words to support the overall message; a newsletter framed by infographics, an article enhanced by photography, an end-to-end communication solution.
brand narrative and positioning | marketing and campaigns | newsletters | bids and pre-qualifications | articles and copywriting | architectural communication
Get in touch for a free 30-minute discovery call.
brand narrative and positioning.
Landing the message right: what is the story, mission and vision of your brand? How does it show up in the world? In a brand narrative and positioning session, we uncover the unique value of your brand and how to bring it across to its audience.
What's included: Brand narrative and positioning session (one-two hours), positioning document and messaging framework you can hand to your team or agency.
Revisions and timeline: Two rounds of revision. Typically two-three weeks' turnaround.
marketing and campaigns.
Getting your message across: whether you are looking to generate more brand awareness or launching something new, a campaign spreads the word and brings attention to what you offer.
What's included: Concept, copy, visual launch-ready assets, rollout plan.
Revisions and timeline: Two rounds of revision. Typically three-six weeks' turnaround, depending on scope.
newsletters.
A compact narrative to keep your followers, customers or employees in the loop. A newsletter creates a sense of inclusion and delivers a warm, considered package of information.
What's included: Newsletter up to six pages, digital or printed version.
Revisions and timeline: Two rounds of revision. Typically one-two weeks' turnaround, depending on scope.
bids and pre-qualifications.
Angling the right value proposition for your bid or pre-qualification is an art in itself. Building trust and creating a sharp, coherent vision for your offering - from the story to the supporting detail.
Particularly suited to architecture, construction and design practices.
What's included: Value proposition session (one hour), agreed documents as per submission requirement. Subject matter expert interviews as required. Infographics or other supporting assets can be included.
Revisions and timeline: Two rounds of revision or as required. Typically two-four weeks' turnaround, depending on submission requirements.
articles and copywriting.
An article, a case study, a story to weave in a particular narrative or undertone.
What's included: Copywriting in the format of your choice, digital or printed version. Photography, infographics or other visual artwork can be included.
Revisions and timeline: Two rounds of revision. Typically one-two weeks' turnaround.
architectural communication.
Copywriting with an architectural angle, I translate form into words, bricks into vision. I see the greater why behind a building and capture it in words.
What's included: Copywriting in the format of your choice, digital or printed version. Photography, infographics or other visual artwork can be included.
Revisions and timeline: Two rounds of revision. Typically one-two weeks' turnaround.
Hourly consulting:
AUD $120 | EUR €75
Engagements can be structured as project work, day-rate consulting, or a monthly retainer - whichever fits the scope best. Get in touch with me to discuss what format works best for you.
Partner / collaborator rate:
Payment terms: 50% before project start, 50% on completion, unless otherwise agreed.
Every project starts with a free 30-minute discovery call, so we can talk specifics before anything is set in stone.
(hourly rate available for longer collaborations exceeding two months.)
AUD $100 | EUR €60
minimum engagement - three (3) hours
Get in touch
Blending structure with imagination, and clarity with heart.
