/ all work
/ part of: architecture communications
the challenge
Conveying the vision behind JAJA's projects and driving their pre-qualifications.
the solution
Writing, coordinating and managing all pre-qualifications, including graphic design and layout, setting teams and facilitating stakeholder engagement and workshops.
highlights
architecture communications
As an educated building architect with a passion for storytelling, I have in-depth experience in architecture communications. It is not a building description at face-value, rather it is the sober and poetic weaving of meaning and direction through a physical structure. It is the matter of human value and how we generate environments that support us and the planet together.
As head of communications for Danish architecture studio, JAJA Architects, I led all pre-qualification activities, case studies, project sheets, press and social media and award submissions. I also supported with communication for stakeholder workshops and stakeholder engagement.
the impact
One-in-three win-rate for pre-qualifications throughout my tenure.
weaver of meaning
adopting tone of voice
Respecting both the poetic complexity of their projects and the fresh communication tone of voice of JAJA's communications, I easily resumed their communication style. Setting teams for pre-qualifications, choosing the right case studies to support and working in close collaboration with the partner studios to craft meaningful value propositions and visions for the project at hand, I landed a one-out-of-three win-rate for our pre-qualifications.
Stretching from poetic interventions in existing heritage architecture to integrated activity landscapes on rooftops of parking buildings and visions for future urban planning driven by self-driving vehicles, JAJA's scope is broad yet precise.
for pre-qualifications
1/3 win-rate
head of communications at JAJA Architects
Award submissions, pre-qualifications and stakeholder workshops; head of communication at JAJA Architects.
what I did:
A façade meant to be seen in passing and a ziggurat-like church interacting with precipitation.
stakeholder engagement, workshops
for projects in development.
end-to-end
leadership of pre-qualification activities
other architectural communications
Before JAJA, I have worked with architectural communications of a similar nature for other local and international studios such as SKALA Architecture and shl architects. As an independent architectural writer, I have also worked with other architectural companies for discrete communication tasks and written articles for Danish architecture magazines.
A kaleidoscope in an abandoned lighthouse and an activity landscape on a parking house rooftop.
JAJA Architects
JAJA is a Copenhagen architecture studio of around 25 people, working strategically and practically in the fields of architecture and urban planning. With a focus on mobility, transformation and biomaterials, they strive to create a future that blends living quality and environmental responsibility.
Get in touch
Blending structure with imagination, and clarity with heart.
