strategic brand stewardship
brand, marketing and communications
Ventia
brand, marketing and communication • 2021-25
strategic brand stewardship
As senior advisor for brand and marketing at Australian billion-dollar listed company, Ventia, I have been deeply involved in driving and executing brand strategy to anchor a cohesive storytelling across the business.
Service title
Write a short text about your service. Highlight key benefits for potential clients.
Service title
Write a short text about your service. Highlight key benefits for potential clients.
Ventia
Write a short text about your service. Highlight key benefits for potential clients.
Ventia | 2021-2025
my role
Write a short text about your service. Highlight key benefits for potential clients.
context
Write a short text about your service. Highlight key benefits for potential clients.
is a leading essential infrastructure services provider that makes infrastructure work for communities across Australia and New Zealand. The company is an Australian Securities Exchange (ASX) top 200 company, with a secondary listing on New Zealand’s Exchange (NZX).
Ventia has a workforce of more than 35,000 people.
Ventia
the challenge
A period of diverse brand expressions from various parts of the business had watered down the usage of the master brand, and new leadership wanted more coherence.
the solution
Mapping internally used brand marks and working with external designer to develop overarching brand architecture and refreshed brand guidelines. Driving internal communication campaigns to roll out changes and running training workshops for adoption.
highlights
brand guidelines and education
I led audit and mapping of existing internal brand marks and collaborated with external graphic designer to build a new internal brand architecture
Throughout various workshops and changes to the internal brand landscape, I liaised with external partners to explain updated brand guidelines and work with them to ensure any externally created collateral was on-brand.
the impact
Very positive feedback from stakeholders, expressing how they had a much better understanding of how to use the brand after the workshops.
brand guidelines evolution
brand education
I led company-wide education in brand guidelines and usage, starting with select internal stakeholder groups and expanding to all employees in a strategic roll-out.
I created and led virtual presentations, explaining the changes to the brand guidelines, how to adopt them, and the reasoning behind the changes.
I led internal campaigns to engage stakeholders and create excitement around brand.
Internal communications: weekly newsletter, dedicated SharePoint page, MS Teams notifications, MS Teams webinar, Viva Engage featured posts.
Great buy-in from employees, recording made available generated 600+ views in the following month.
The popular format inspired other company-wide workshops, including a training workshop in how to utilise Ventia’s PowerPoint presentation template with added tips and tricks on using AI and general presentation skills.
600+
views in the first month
strategic brand stewardship
As senior advisor for brand and marketing at Australian billion-dollar listed company, Ventia, I have been deeply involved in driving and executing brand strategy to anchor a cohesive storytelling across the business.
Service title
Write a short text about your service. Highlight key benefits for potential clients.
Service title
Write a short text about your service. Highlight key benefits for potential clients.
Ventia
Write a short text about your service. Highlight key benefits for potential clients.
Ventia | 2021-2025
Passion Meets Purpose
We combine creativity and strategy to bring ideas to life, crafting experiences that truly connect.
150+
15
Trusted
By Many
Custom lino prints of your home, shopfront, coastal corner or something else that is special for you. Small editions or unique works on paper.
Have a place you love? Let me carve it into a memory.
AI Project
Crafted an AI-driven tool to streamline data analysis and enhance decision-making.
Challenge
San Francisco, CA
Approach
9am–5pm
The project exceeded all expectations, thanks to the thoughtful approach and clear communication throughout.
J. Smith
★★★★★
/ PORTFOLIO
selected works.
Ventia / strategic brand stewardship
brand guidelines | communications | campaigns | investor reporting | digital storytelling across platforms | presentation template | integrated brand portal
As senior advisor for brand and marketing at Australian billion-dollar listed company, Ventia, I have been deeply involved in driving and executing brand strategy to anchor a cohesive storytelling across the business.
brand, marketing and communication • 2021-25
Ventia / innovation communication
brand voice | visual style | storytelling | creative direction | communications
I worked in partnership with Ventia's Group Manager for Innovation to create a range of innovation communications internally and externally.
innovation communication • 2022-25
Ventia / Pizza & Pitch
event design | communications | campaigns | culture and engagement
Co-founded and delivered award-winning culture-building event series, fostering a culture of innovative confidence in the business.
culture and events • 2022-25
JAJA architects / head of communications
architectural communication • 2016-19
architectural communication | bids and pre-qualifications | award applications | social media and press relations
As Head of Communications with JAJA Architects, I managed architectural pre-qualifications and bids - setting teams, managing submissions, selecting case studies, writing value propositions, doing layout and graphic design.
Osho Risk / visual identity and branding
creative direction • 2010-16
creative direction | visual identity | logo | annual programs | advertisements | posters | web design | festivals | culture and engagement
From 2010 - 2016, I led the creative direction of the branding and visual identity for Osho Risk Meditation Center. I also arranged and hosted seasonal festivals with more than 80 participants.
Ashika Creative / for the love of beauty
creative practice • 2010-ongoing
lino prints | life drawing | graphic design | logo | photography
Aside from any day job, I have enjoyed exploring numerous creative expressions over the years with my playful side hustle and creative practice.
Get in touch
Blending structure with imagination, and clarity with heart.
